Look at the most successful companies in the world and they all have one thing in common; a strong brand. How do companies create brands that stick in the mind while other brands are never remembered?

The human mind is very complex and because of this it simplifies the information it receives into categories. These categories become a persons unique perception of the world and in marketing; perception is reality.

Ask a company what branding is and you will likely get a different answer each time. Branding is creating a unique position in the mind of the conusmer; a position that is different and memorable. In our over-communicated society it is more important than ever to have a brand that is made for the mind.

More about me...

I have an MBA and a Master's in Leadership from the Ken Blanchard College of Business at Grand Canyon University in Phoenix, Arizona.

Marketing experts who have had the greatest influence in my life are Al Ries, Laura Ries, and Jack Trout.